MARIACARLA BOSCONO x PINKO

For the Fall/Winter 2024 season, PINKO confirms Mariacarla Boscono as the face of the brand. The supermodel and fashion icon is the protagonist of “Always Pazzesco,” the concept of the fashion house’s advertising campaign, an evolution of the one introduced with the Spring/Summer 2024 season.

Diaphanous skin, sleek hairstyle and red lipstick, Mariacarla brings back with ease and spontaneity a Nineties spirit, revisited in a fresh and contemporary key: minimal but enriched by the glam and cheeky vibe that has always distinguished the brand.

Three boxes, black, white and caramel, serve as set, featuring a mix of glossy and max textures, in which the campaign comes to life. Mariacarla effortlessly poses and moves for iconic shots and videos.

The collection’s pieces, characterized by an essential design, are enhanced by contrasting textures and details. Sometimes tinged with a rock vibe, such as multiple leather belts, while sometimes bringing some sparkling, such as crystal pavè, they sit next to the selection of Love Bags, including oversized styles in super soft leather or top handles with mirrored effects.

Essentiality, urban elegance and sensual femininity stand out: the PINKO woman dresses to leave her mark, as Mariacarla Boscono points out with the expression “show-stopping” that she pronounces to the rhythm of techno music in one of the videos.

The pounding, almost obsessive “Always Pazzesco” track cannot be easily forgotten, on the contrary it captures the attention and arouses emotions.

Images and videos reflect not only an aesthetic, but also a way of being: PINKO is “pazzesco”, as “pazzesche” all those women who choose to wear the brand should feel.

“Always Pazzersco” is a message of strength and confidence, an invitation to embrace one’s perfect imperfection with conviction and enthusiasm, in a celebration of individuality and uniqueness.

Mariacarla Boscono thus becomes an icon of a powerful and contemporary concept of femininity: the women of PINKO are self-conscious, bold, seductive with their mix of sensuality and intelligence. In a word... Pazzesche!

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