SELF EXPRESSION BY MARIACARLA BOSCONO x PINKO

SS25 CAMPAIGN

Self-expression is set to be the trend of the upcoming spring season—and perhaps the most sustainable one. Staying true to yourself and embracing your personal style is what this summer is all about. An ode to SELF in all its facets: self-love, self-awareness, self-confidence, self-respect, and self-care. No big egos or self-importance, just pure self-acceptance and celebrating who you are.

This mindset is at the heart of a collection where power dressing is redefined with a blend of confidence and timeless elegance. None other than Mariacarla Boscono, the Italian model and actress, embodies this spirit with ‘dressing for the female gaze.’ For the third time in a row, she joins forces with PINKO to deliver a collection brimming with strong silhouettes and bold fashion statements.

PINKO translates this mindset into a playful mix of contrasts: oversized blazers and trench coats are paired with satin dresses and macramé skirts. Feminine softness meets tough edges, with black mini dresses and bold shoulders for an edgy touch. Mini studs and maxi sequins transform simple jackets and skirts into versatile day-to-night pieces.

Our basic coats and trousers are upgraded with technical fabrics and sporty details like drawstrings and zippers, styled with glamorous feather scarves for added contrast. Luxurious feathers also appear in statement coats, perfectly paired with bright red bustier dresses for the ultimate glam factor.

Two accessory items steal the show: the Triplet crossbody bag, a minimalist trapeze design in buttery-soft leather with three separate compartments, and the Love Bag Slouchy, a structured crossbody with rounded corners in supple leather. Both bags are finished with adjustable straps and PINKO’s iconic Love Birds Diamond Cut buckle.

left: Triplet crossbody bag, right: Love Bag Slouchy
left: Triplet crossbody bag, right: Love Bag Slouchy

The entire collection is all about contrasts and allowing your creativity and self-expression to flow freely. PINKO encourages you to tell your own story, expressed through your unique style. The accompanying campaign video perfectly captures the essence: bold, powerful, and with a touch of drama.

cdn.uc.assets.prezly.com/d73b418b-8b76-4943-8c61-7c34b2e5bc70/PINKO_MAIN01_30_16x9.mp4

FIND ALL THE CAMPAIGN IMAGES HERE


FOR MORE INFORMATION, YOU CAN CONTACT:

Karen Van Gucht

Fashion Club 70

 

 

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