PINKO, LUXOCHAIN & TEMERA
THE NEW AUTHENTICATION SYSTEM OF LOVE BAG AND THE DIGITAL TWIN
To celebrate its record-breaking series, PINKO has unveiled THE NEW LOVE BAGS COLLECTION, the first collection in the fashion industry to be entirely covered by Digital Twins, produced by Luxochain & Temera.
From the Spring/Summer 2024 season onwards, the entire Love Bags collection, over 630.000 produced, will be the first time a fashion company has placed an entire line on the market containing an authentication system using a Digital Twin of the product.
The authentication system used by PINKO to ensure traceability and security will be extended: by linking the serial number of an individual product to a specific customer, PINKO will be able to uncover any parallel market phenomena. Moreover a “digital twin”—a non-fungible token (NFT) accompanying each product and further securing it through the use of blockchain technology—has been integrated into the authentication process.
To this end, products must only be authenticated via the NFC crypto tag powered by Temera, a Beontag company, and sewn on the inside of the Love Bag: by simply hovering a smartphone near the embroidered birds on the back of the bag, a pop-up enabling customers to begin the verification and authentication process will appear. The whole digital journey is also supplied by Temera, which provided its customer experience platform, T.journey.
For more information, contact:
Enya Torrez