MARIACARLA BOSCONO x PINKO

The PINKO Spring/Summer 2024 Campaign celebrates glamour in its purest, most iconic and most recognisable form: the glamour of the wild 1990s, a decade that shaped fashion as we know it, even today.

A pure white background, designer chairs and space just for her, the unique Mariacarla Boscono. Born in Italy and raised all over the world, Mariacarla is one of the quintessential fashion icons of a period that inspires us all, photographed here by Pablo Di Prima as the embodiment of a PINKO lady: confident, enterprising, sexy and irresistible.

The original styling by Lorenzo Posocco, who also serves as the Creative Director of the SS24 Campaign, brings the new PINKO collection’s statement pieces together: mesh-effect knitwear paired with understated visible bikinis, jeans, vests and bras with rodeo-style inlays and metal piercings, denim maxi skirts with deep slits, and constructed leather blazers.

Dynamic styles that, while casual and urban, exude feminine glamour... just like fashion in the Nineties. In a remarkably clean snap, Mariacarla Boscono’s charisma stands out, flanked by Love Bags in their best-loved and most established shapes: the Click, the large Puff and the must-have Click Puff complete with metal Love Birds Diamond Cut buckle and lined with the same material used to make the bag for an iconic, signature optical effect.

PINKO’s bold, sensual and exciting style goes hand in hand with Mariacarla Boscono’s magnetic personality and natural glamour, revealing some surprising common traits: a deep passion for aesthetic freedom and a natural flair for doing things in a totally individual and provocative way, without following anyone else, breaking rules and inventing new ones without fearing the judgement of others.

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